Riversong | Stanford

Client: Riversong | Role: Social Media Consultant & Content Creator | Duration: Freelance ongoing (contract)

I was brought in to help Riversong establish a consistent and professional online presence through branded content creation and hands-on social media support. My role combines strategy, design, and copywriting to strengthen brand identity and make social media easier for the business owner to manage going forward.

I create branded social content tailored to Riversong’s audience, help refine copy to align with the brand’s tone, and guide the business owner in understanding best practices for effective social media use.

Within the first month, Riversong has seen measurable improvements in performance, with follower growth increasing by 2.2%, profile activity up by 17.6%, and profile visits rising by 9%.

Key Deliverables:

Branded social media content creation
Copy refinement and support
Social media guidance and best practice training
Growth in social performance metrics

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